Cuisine is only about making foods taste the way they are supposed to taste.
The first time I drank LaCroix, I half expected it to be filled with self-tanner. Or Axe body spray.
You can't simply slash the sugar in food; otherwise, people simply won't accept it.
I don't understand a mentality that will accept eating something that doesn't taste good just because it's low-fat or is made with matzo or whatever.
If you are killing a chicken and cooking a chicken, it has to taste like chicken. Veal has to taste like veal. You have to be able to identify what you're eating. One of my worst experiences is when I can't tell what I'm eating. It is a waste.
A product name has to be specific. You know that Tasty Soup is tasty - that Hot Chips will burn off the roof of your mouth.
He dunked his tea bag and watched the results critically. “I really must get a new supplier. This tea is pathetic. America just doesn’t understand tea at all.
I'm a snacker, but also health-conscious. I thought there had to be an alternative to what was out there. But it had to taste good - if it doesn't taste good, it isn't a snack.
The thing about all my food is that everything is a remembered flavor. Maybe it's something I had as a child or maybe it's something I had in Milan, but I want it to taste better than you ever thought.
I came literally to the table with a wealth of knowledge by simply understanding how food should taste.
