Street Marketing Quotes

When my company was first getting off the ground, we were completely lost in the shuffle, despite our best efforts. In 2012, however, we had a 28-foot-long, 15,000-pound secret weapon. To stand out amid the gala parties and blow-out bashes hosted by much bigger tech companies, HootSuite decided to take to the streets.

I tour a lot and interview a lot. I'm on the Internet and doing stuff. I go out and promote. I've got a bass drum and a sandwich sign and a washboard. You just have to shout louder and louder that you're still alive.

I have been doing merch' since I was 15 and in bands when I was a teenager - silk-screening shirts, making the emulsion in my mom's closet I converted into a dark room, through college. That's essentially how us bands survived was selling homemade t-shirts.

I used to go and cop stacks of blanks CDs and sit there and burn copies of my mixtapes and print up my own mixtape covers and post up in downtown Oakland and Telegraph in Berkeley and literally was selling my mixtapes for five bucks, hand-to-hand.

I drove around New York when we did the upfronts and when we premiered 'Fargo,' and they crocheted a sweater for a double-decker bus and drove it around.

I want to be that guy that says I was one of the first guys to put a banner in Brooklyn.

Here's an idea: Spend two or three hours a day at least five days a week in front of a bookstore wearing a sandwich board with your bookcover on it while you chase and chat with anyone you can corral and who is willing to talk to you.

So much of our audience is on mobile and online platforms, but there's something special, unique, and unexpected about engaging with such great content at the street level.

I used to do promo work, where you would be paid not very much to stand in the street for a very long time endorsing a product that you'd either A, never heard of, or B, didn't like.

For Coca-Cola, they wanted a hippie-looking girl to walk around the city with a bucket of chicken sitting in Central Park, sitting on Central Park South, walking along all these different areas of New York that people are familiar with, and just eating this bucket of chicken. I got that commercial too. I think it was just part of my personality that was different from just a regular, nice-looking girl that was more of a model-y type. I injected a little more energy into everything I did.