Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
Approaching people for work has not worked for me. People who came to me with work has worked.
Word of mouth is the most effective means of communication.
Word of mouth works now, much more than ever. @-reply every single person.
Virality, at its core, is asking someone to spend their social capital recommending or linking or posting about you for free.
Your best guide is a good word from a friend.
I expect most psychiatrists have a patient or two they'd like to refer to me.
Word of mouth is the best medium of all.
Often, I'll ask clients who've found a great contracting relationship how they did so. The answer is almost always that they heard about them through a friend or colleague.
It is surprising how little most small business values the customers. A positive feedback from the customer is critical to your business, and what's more important is their referral.
