Reaching Audience Quotes
The Republican Party at the time had appealed to the wealthy, the racists, and the religious and cultural conservatives in a society where the demographics were changing . They were not attracting women, Hispanics, Blacks, organized labor, the secular, immigrants, the middle class, and the poor. In the past, the Republican party had championed all of these but with their 1964 “Southern Strategy of siding with Southern Democrats on the race issues, they and the religious right have narrowed the acceptable ideology of Republicans and they had abandoned much of their traditional constituency.