psychology of persuasion Quotes

A drop of honey catches more flies than a gallon of gall. So with men. If you would win a man to your cause, first convince him that you are his sincere friend. Therein is a drop of honey which catches his heart, which, say what he will, is the highroad to his reason.

Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they've heard, winners know how to articulate compelling needs—and products to satisfy those needs—that people didn't even know they wanted.

You shake a slogan at an American and it's just like showing a hungry dog a bone.

If your imagination leads you to understand how quickly people grant your requests when those requests appeal to their self- interest, you can have practically anything you go after.

Never appeal to a man's 'better nature.' He may not have one. Invoking his self-interest gives you more leverage.

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

You know the public is more easily swayed by persons than by principles.