Propaganda Strategy Quotes

The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan.

All propaganda must be so popular and on such an intellectual level, that even the most stupid of those towards whom it is directed will understand it. Therefore, the intellectual level of the propaganda must be lower the larger the number of people who are to be influenced by it.

It is a mistake to make propaganda many-sided, like scientific instruction, for instance... As soon as you sacrifice this slogan and try to be many-sided, the effect will piddle away, for the crowd can neither digest nor retain the material offered.

China's propaganda approach with the West is different than the one used by the Soviet Union, which used Western belligerence to maintain its control over its domestic audience. China's strategy is one of influence and inertia.

Good propaganda does not need to lie, indeed it may not lie. It has no reason to fear the truth. It is a mistake to believe that people cannot take the truth. They can. It is only a matter of presenting the truth to people in a way that they will be able to understand. A propaganda that lies proves that it has a bad cause. It cannot be successful in the long run.

The best propaganda omits rather than invents

[This is the] very first condition which has to be fulfilled in every kind of propaganda: a systematically one-sided attitude towards every problem that has to be dealt with.

But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success.

When there is change, it must not alter the content of what propaganda is driving at, but in the end must always say the same thing. For instance, a slogan must be presented from different angles, but the end of all remarks must always and immutably be the slogan itself. Only in this way can the propaganda have a unified and complete effect.

More than once I was tormented by the thought that if Providence had put me in the place of the incapable of criminal incompetents or scoundrels in our propaganda service, our battle with Destiny would have taken a different turn.

With Will Shakespeare writing your government's propaganda, you can't go wrong, can you?

I joined the Labour Party not because it was Left Wing, but because it was definitely internationalists and would seem to be the group in the Labour Party which would serve my purpose best for propaganda along internationalist lines.