I've always been a fan of the Dark and Lovely brand. I grew up using their products at home. I only work with brands I believe in, and I'm so happy to be a hair color ambassador.
I've had a long standing relationship with Gatorade, and they've been very, very good to me. And I believe in their products; I really do.
Pond's is a name that everyone is familiar with, and I know that I can trust them when it comes to skincare.
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
It's one of the most validating things you can do for a product is go out there and get them to commit to pay you up front.
I don't believe in endorsing a product that you don't want to endorse.
I would never buy skin care from a makeup brand - full transparency. It feels like the opposite of makeup.
Have you ever noticed how they keep improving your laundry detergent, but they still can't get those blue flakes out? Why do we trust them to get our clothes clean? These guys can't even get the DETERGENT white!