I think the iPhone is the best consumer product ever. That's what I feel about it. And it's become so integrated and integral to our lives, you wouldn't think about leaving home without it.
We predicted the concept of a telephone that isn't tied to a wall or a desk. We anticipated that everyone would have a cell phone. We joked that when you're born you would be assigned a cell phone and if you didn't answer you had died.
Back in 2000, I didn't have a mobile phone.
I'm not hugely technical with things, but I guess that the thing I use most is my iPhone, on a practical level.
I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there's a moment of panic. On the other hand there's a lot of control that users have.
I'll take my iPod - though I'm not very good with gadgets to be honest - and that has everything I like.
Our phones are so intimately connected to us, to our lives. Putting advertising on a device like that is a bad idea. You don't want to be interrupted by ads when you're chatting with your loved ones.
My cell phone is my best friend. It's my lifeline to the outside world.
It's hard to think of any tool, any instrument, any object in history with which so many developed so close a relationship so quickly as we have with our phones.
I thought it would be easier to carry just one device for my work and for my personal e-mails than two. I did it for convenience and I now looking back think that it might have been smarter to have those two devices from the very beginning.
Apple Watch is the most personal device we've ever created.
I use iPod all the time, almost every day. It's great.
The iPhone is so easy to use and navigate - I'd be lost without it.
I always carry my phone with me. I always have a computer on me.
Smartphones are always in your pocket. They're about reactive capture.
