Nearly all web publications are driven by the display model, which is in turn driven by page views. But we all know the web is shifting, thanks to mobile devices and the walled gardens they erect. The new landscape of the web is far more complicated, and new products must emerge.
As much as I love scores of wonderful sites across the web, most of them are driven by the daily grind of the display/pageview hamster wheel. They create 20, 30, 40 'content snacks' a day, and I miss far more than I consume.
Search, which is extremely important, represents about 5% of the page views on the Internet and 40% of the revenue. So, highly monetized.
Journalism is being pushed into a space where I don't think it should ever go, where it's trying to support the monetization model of the Web by driving page views. So what you have is a drop-off of long-form journalism, because long-form pieces are harder to monetize.
Wikipedia is the #5 site on the Web and serves 450 million different people every month - with billions of page views.
One out of every five page views in the United States is on Facebook!
It's virtually impossible for most sites to do a billion page views in a month or even a year.
I've been saying for years that page view-based advertising is a corrupting force.
