Outreach Strategies Quotes

The Democratic Party has had a real problem with recruitment because the party too often looks at just who's next in line in the party to run rather than in finding inspiring new leaders.

I have no concern with widening audience.

The industry has to have the audience in order to make these films. So it's a serious thing - how do you get people to leave their houses and go to the theater?

Our whole message is it's easy to just keep preaching to the church and people that already come.

We should reach out to people to try to go after the fans the way other sports do. Because we can't just depend on the fact that it is a great game.

Small- and medium-sized companies do not know what we have to offer and that needs to be changed. We must react just as strenuously on their behalf as we do for larger companies.

People think they need to hire someone to do their PR, but 99 percent of PR in the early stages is stuff you can do yourself. It's just like business development - there's the warm-up intro, followup to build relationships, then add something of value.

This book-promotion stuff is like a political campaign. You work your butt off, and at the end of the day, you can't tell if it's made a damned bit of difference.

There's a lot of work to be done in the polling world, and a need to continue to rethink how we do what we do. We also need to be more open to the idea that any one input - in this case, polls - may not be the only way to hear what people are saying.

Also, if you want to reach people, theatre is not always the best way to do it.

Often it's the case that we have to do a lot of exploration and marketing of the material we publish ourselves to get a big political impact for it.