I think it's really good to create pockets and events throughout the year that highlight certain things that are really popular on YouTube.
People do tend to be extremely skeptical, especially of YouTubers - and rightly so.
Using social media can often be the fastest and easiest way to connect with online influencers because they are already established platforms for connecting with like-minded individuals.
I feel like a lot of people don't have the most positive things to say about YouTubers.
Instagram, Facebook, Twitter, and YouTube have sparked a booming industry of so-called influencers - people with large-scale followings who are paid considerable sums by large companies to tout their products or ideas.
YouTubers are not taken as seriously as the written press, which is strange.
We've seen other Internet people go to TV, and it's bad because they take two months off to make a pilot, and their viewers have forgotten about them when they come back.
The meteoric rise of the 'wellness' industry online has launched an entire industry of fitness celebrities on social media. Millions of followers embrace their regimens for diet and exercise, but increasingly, the drive for 'wellness' and 'clean eating' has become stealthy cover for more dieting and deprivation.
