The obvious choice isn't always the best choice, but sometimes, by golly, it is. I don't stop looking as soon I find an obvious answer, but if I go on looking, and the obvious-seeming answer still seems obvious, I don't feel guilty about keeping it.
Th'invention all admir'd, and each, how he to be th'inventor miss'd; so easy it seem'd once found, which yet unfound most would have thought impossible.
When the ship has sunk everyone knows how she might have been saved.
When trying to innovate, most people stop after 10-15 possibilities, failing to recognize that their first ideas are usually the most obvious ones.
It is not necessary to advertise food to hungry people, fuel to cold people, or houses to the homeless.
There's often more than one correct thing. There's often more than one right thing. There's often more than one obvious thing.
They criticize me for harping on the obvious; if all the folks in the United States would do the few simple things they know they ought to do, most of our big problems would take care of themselves.
The great discoveries are usually obvious.
The effective strategies in politics are ones that are so clear and obvious that people can grasp it.
The conscious mind is going to suggest the obvious, the cliché, because these things have offered the security of having succeeded in the past.
Some of the best opportunities in the world are the most obvious ones.
