Media Franchises Quotes

Of course, the young male demographic has always been the target demographic for 'Star Trek,' the men ageing fifteen to about twenty-five or thirty, a very tough market to appeal to.

In some films it wouldn't be surprising to see the United States envisioned as a significant but not primary dominant marketplace, and treated accordingly. But in comics, that's for the governing minds at each of the companies and corporations to find out for themselves.

We look at it as the multiverse. We have our TV universe and our film universe, but they all co-exist.

I have no problem selling books to media franchises and we do it all the time. The author must understand that he/she is a writer for hire and has no control over copyright or over editorial changes made to the text.

There will always be economic pressure to make hits, identify hits, and then exploit hits. And you're going to exploit them with as many episodes as you probably can.

'Star Wars,' 'Doctor Who,' 'Forgotten Realms,' even 'Firefly' and 'The X-Files' have shared world novels and other media. I can't help but notice these settings have large shelf space in bookstores, so their publishers and authors are getting something right.

If you look at the whole world now it's just computer games, graphic novels, film, TV spinoffs, spinoffs of spinoffs like Deadpool spinning off of Wolverine. So I think that any kind of smart producer looks at all of those bases. Once it comes down to the integrity of it audiences are very smart, they smell that they're just kind of being played.

It may be true that the only reason the comic book industry now exists is for this purpose, to create characters for movies, board games and other types of merchandise.

Repeats are the worst, and 'Peanuts' was the one that started that. They don't rerun the news, do they? They don't repeat any other part of the paper. Why do they do it in the comics?

In Japan there is a lot of manga, but around manga there are video games, manga on cellphones, manga in card games... so people not only enjoy manga but also the products around it.