Marketing Pressure Quotes

I don't want to admit it, but I do enjoy the feedback from the audience. It's instant feedback. It's like, you could do a movie, shoot it for a year, wait six months, it comes out and you gotta do three weeks of marketing. Three weeks of that, and everyone goes, 'It sucks.'

Everything changes once you start trying to market the film. Part of you feels like everything is slipping away from you. For me, I don't want people going to the theater thinking it's going to be a laugh-a-minute comedy, like a Will Ferrell film or something. Because it's not.

In terms of the timeline, 'The Force Awakens' came out in December of 2015. I got the role in November of 2015. I was auditioning and waiting to hear back when their marketing machine was everywhere. It's like you're going for something that's so high stakes, and you try to remind yourself, 'Okay, stop thinking about it,' and it's everywhere.

I've done movies I'm very proud of, but there's always a sense of: 'Come see this shiny new car!' The question I hate the most is: 'Why should people see it?'

I can't do movies where you start thinking "Where's the commercial appeal? How are we going to market this?" It's not that kind of party.

The stakes are high on every film now because there's the opening weekend. The first week is extremely crucial; increasingly, films are being judged in terms of opening day, opening weekend, then first week. People are going berserk promoting their films.

Actresses feel immense pressure to keep up. Nobody wants someone who doesn't know how to market themselves.

I have become a marketing tool and I feel very uncomfortable with that. There's no space for me to express myself.

I don't know why the world has changed so much that writers are now expected to appear in public and talk about their work. It's something I find very difficult. And yet, one does have some sense of responsibility towards one's publishers, to the people trying to sell the book.

Everything is so aggressively marketed at every age: if you're not in Baby Gap, you're not cool. That's how everybody's grown up, so they don't even know it could be another way.

While some of the big publishers might give out 200,000 advances, if your book does not hit some of the lists in the second week, they stop paying attention to you.

Whenever anyone finds out that I'm Tony, 'Oh, do it! Do it!' What they mean is they want me to say, 'Put a tiger on your team with Kellogg's Sugar Frosted Flakes. They're great!' That's what everybody wants to hear.

We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to.

In the past, there has always been so much pressure about carrying a show and promoting a record.

There used to be rather serious firewalls between the artist and the buying public - the gallery, the publisher. And technology demolishes that wall and basically says, 'Self-promote or die.' And that is a bad head for any sort of artist to be forced into.

So much of selling a film in the industry is about creating a fulcrum where all the pressure comes to bear, and something seems suddenly valuable and approved by an audience. It's amazing how people could pick up tons of films on the cheap, but they don't because they wait until everything is laid out for them.

With features, you're spending hundreds of millions of dollars on production and marketing, so everybody's panicked because you literally have an opening weekend to succeed.

This is the entertainment industry, so game designers have to have a creative mind and also have to be able to stand up against the marketing people at their company - otherwise they cannot be creative. There are not that many people who fit that description.

There are lots of parts of filmmaking that I don't like. At the end of the day, especially on features, the film turns into a commodity. You have to play this entirely new game I'm very uncomfortable with.

So many large movies come to you with a huge marketing campaign and it's like you have to see this movie this weekend, otherwise you'll be culturally bankrupt and can't converse with your friends.

There's so many companies that are spending so much money on 17-year-olds... I can't compete with that. I'm not that guy anymore, they can't dress me up and roll me out there and make me look good. I am what I am!

I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I'd previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising.

I worked in ad sales. I would call up local businesses and try to get them to buy ads in the paper. The whole time, I felt like I was just scamming people.

I'm not going to present myself one way all the time just because it will make me sell best.

Announcing a diversity initiative, or making it a cause, exerts unwanted pressure.