Advertising isn't a science. It's persuasion. And persuasion is an art.
One can only be in awe of the creativity of chocolate marketers. My take is that if there is a health benefit, it is small.
At an independent label, you have to figure out inventive ways to promote without spending the money.
Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
I thought that marketing was a way to be creative in business but quickly learned all creative stuff happens at the ad agency.
Nobody has ever built a brand by imitating somebody else's advertising.
Once you start trying to sell creativity, you're always going to run into the problem that the people selling it aren't as creative as the people making it, and the people making it don't know how to talk business with the people trying to sell it.
