Market Entry Strategy Quotes

If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... you're always going to buy the trusted brand unless there's a big difference.

We always enter markets where the leaders are not doing a great job, so we can go in and disrupt them by offering better quality services.

The worst thing that you can do in terms of bringing a product up to the market is to be two days after someone else has brought a similar product to the international market-It's dead.

'First to market' is simply a demarcation on a calendar. It really doesn't mean anything.

As you craft a plan to expand to adjacent markets, don't disrupt: Avoid competition as much as possible.

Fifteen years ago, I really give up American market.

The trick is, a market has to be nonexistent when you start. If the market is large early on, you will have too many competitors. You have to make it large.

We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.

I spend a little bit of time exploring why the companies that were doing smartphone ride-hailing before Uber, why they failed.

I'm persuaded today that the only way you can get into another country with a different culture from your own is to find a local partner who knows the market. Discovering this felt like small children discovering that if you put a bobby pin into an electric plug you get a shock!