Roberto Civita Quotes
I'm persuaded today that the only way you can get into another country with a different culture from your own is to find a local partner who knows the market. Discovering this felt like small children discovering that if you put a bobby pin into an electric plug you get a shock!
Topics
Business Strategy
Cultural Exchange
Cultural Sensitivity
International Business
Risk-management
Small Children
Cross Cultural
Cross-Cultural Collaboration
Cultural Adaptation
Cultural Awareness
Cultural Immersion
Foreign Market
Global Expansion
Local Expertise
Local Insight
Market Entry
Market Entry Strategy
Market Knowledge
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See Saint Ambrose {593184} for an earlier expression of this general principle.
Roberto F. Civita was a Brazilian businessman and publisher. Born in Italy, he emigrated at the age of two with his family to New York in 1938 to escape effects of the Race Laws. They moved again to Brazil in 1949, where his father Victor Civita founded Editora Abril, a publishing house.
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