Influence Marketing Quotes

To be an influencer, you have to love people before you can try to lead them.

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

Like ministers of information, consultants condense the message, smooth out the dissonances, unify the rhetoric, and then repeat and amplify it ad nauseam through the client's rank and file.

Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.

What celebrities are useful for is bringing attention to the public and making them more aware. They can be unbelievably effective.

We need to focus, not only the buyers of influence, but also on the sellers of influence.

It's like, 'How can I reverse engineer what it takes to gain followers on a platform?' And I'm curious about how it works. And I'm the same way with people. I'm curious about what makes them tick.

Marketers know that if people you respect - perhaps laughably including entertainers and athletes - say they like a product, you're more likely to buy.

I never wanted to be famous or get any sort of recognition for my person or my personality; it has always been for my work. There's something that bothers me intrinsically about social media, but it's just expected of you now. It's almost part of your contract. But that's not what I'm selling. I don't want to sell anything.

Most learning is social, or what I call the cultural DNA. Everyone knows that word of mouth advertising is the best advertising. That's social learning.

Bloggers create kind of a popularity. But they are not the experts, and we have to understand that.