People don't buy for logical reasons. They buy for emotional reasons.
You hear about women buying shoes? I buy DVDs. I definitely have a problem.
The model of ownership, in a society organized round mass consumption, is addiction.
We're writing movies that people buy without thinking about it.
I'm an extremist. If I go to a sneaker store, I buy 20 pairs of sneakers, not one.
Collection is an addiction.
I want the Wallwalker in the back of consumers' minds, but not actively thought about. When it returns, they'll react, 'Oh, there they are!' and they'll buy them again as impulse items.
I like a bargain. If I want to splash out, I can rent a luxury dress, especially if I'm only planning on wearing it once. I often realise that I don't like it as much as I thought I would and I'm glad I didn't buy it.
Most people probably don't even know what toothpaste they buy; they just recognize the box on the shelf.
My kids download 10 games. They play them all for two minutes. They throw away the eight they don't like. Then they play those last two obsessively for a month. That's alien to those of us who buy a $60 game and play it for 40 or 50 hours. The discovery mechanism is completely social, and I don't think you get that genie back in the bottle.
