Creativity is thinking up new things. Innovation is doing new things.
The core value that differentiates Apple is our ability to innovate.
Innovation no longer remains a choice but has become an imperative.
Investing in innovation, which was my broad theme talking to [Warren Buffett ], that included health vaccines, it included energy and education.
Investing in tomorrow's technology today is more critical than ever.
But, you know, Cronaca isn't more innovative than what comes after.
I think imaginative exercises can have a profound impact on the future - what you can imagine can sometimes turn into something you can figure out how to build.
Innovation and creativity are the juiciest parts of running a business.
Innovation, I believe, is the only way that America will regain the initiative in a global dynamic economy.
Today's smartest advertising style is tomorrow's corn.
You name it, we're out there with the latest and the best cutting edge.
