Theodore Levitt Quotes
Creativity is thinking up new things. Innovation is doing new things.
Levitt, Theodore. "Creativity Is Not Enough." Harvard Business Review, vol. 41, no. 3, May-June 1963, p. 73.
The designer was a exemplar of a third world artist and designer, having studied in the West, then implementing the emulation of neither but the creation of entirely new blended art and design. His cultural leap became an artistic and economic success.
Theodore Levitt was a German American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for corporate purpose: "Rather than merely making money, it is to create and keep a customer".