It's boxing. It's about getting people interested. If I didn't say some stupid things from time to time, there wouldn't be that many people interested in me. But I let my fists do the talking when the bell rings.
The UFC are promoting a lot of cards and there are a lot of fights that people even don't know that will happen. But Wanderlei Silva vs. Dan Henderson would sell very well.
We're not going to do monthly pay-per-view just to do pay-per-views. We're going to build up to big fights more like the boxing model, and when the time is right, we'll do the big, big fights.
MMA and the UFC have taken all of the pro wrestling fans because it's pro wrestling from 30 years ago, just in an Octagon and the fights happen to be real. But they're marketed exactly the same way.
The first time I saw a commercial for my fight was UFC 210.
I don't hype a fight to sell tickets.
I always did promotion for my fights.
You've got to sell fights; you've got to be entertaining.
