I think we've seen a lot of examples of giving a name its own definition in the dot-com world. Amazon, Google, Yahoo - these are names we never would have dreamed major corporations would choose.
And, you know, I came out of college in the early '90s. That was a great time to exit school and get a job in the dot-com world and get educated.
The late 90s were crazy science-fictional if you were inside the superheated steam bubble of the dot-com 1.0 industry.
Why are people so obsessed with Pets.com? We shut it down and returned money to shareholders. Besides, there were plenty of other dot-com failures around then.
At the height of the first great dot-com boom, Craig Kanarick, then in his early 30s, was running Razorfish, a Web design firm he'd co-founded with an old friend, which at its peak had 2,300 employees in nine countries.
Back then, I could be as obnoxious as I liked and people would still come back for more, they had to, I was Benjamin Cohen, the Dot Com sensation.
The worst excesses of the dot-com era are gone.
Whenever people think of the dot-com collapse, they think of a handful of companies that epitomized the era, and Pets.com... is always up there, right?
Remember when those CD-ROMs from AOL came in the mail almost every day? The company was considered ubiquitous, invincible. Former AOL CEO Steve Case was no less a genius than Mark Zuckerberg.
