Design Goals Quotes

I believe consistency and orthogonality are tools of design, not the primary goal in design.

You are not designing for yourself, and shouldn't be. Most people using the Web don't understand (most of) what makes it work and don't want to. Design for those people. There are many more of them than you.

Commercial Art tries to make you buy things. Graphic Design gives you ideas.

Goal we've always had for design at Apple is to create solutions that are inevitable.

The whole point of design is to make people feel better about themselves.

Before you begin designing or buying anything, you need to get real and ask yourself: What do you really want to use this room for? What do you want to do in this room but can't now?

I've always wanted to design a Mustang. I just never really had the opportunity in my career because the timing was never right.

As a game creator, I'm not 100% satisfied when looking back at the previous game that I released.

Often it's a lack of time, not taste, that leads someone to hire a decorator. A good decorator/client relationship should be like a marriage. The time one puts in needs to be extensive. One needs to listen to them and understand what they like and how they live.

The engineer, and more generally the designer, is concerned with how things ought to be - how they ought to be in order to attain goals, and to function.

I thought, 'It doesn't matter what that woman is wearing,' but then I realised actually it's our job as designers to make women smile; to bring them the chocolate without the calories.