Targeted marketing has existed for as long as there's been marketing.
I'm not even sure who my audience is.
I'm always aware of who my core audiences are and I serve that niche.
Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right?... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit.
You and I are forever at the mercy of the census-taker and the census-maker. That impertinent fellow who goes from house to house is one of the real masters of the statistical situation. The other is the man who organizes the results.
With giant sites like Facebook and MySpace becoming as generic as Yahoo and AOL of old, more and more sites will be looking for an edge by drilling down deeply to serve a highly targeted audience.
Customers have different need states and life experiences.
Statistics indicate that the average American is a guy named Brian who lives in Ohio.
Lists that segment people into clearly-defined categories are particularly valuable to direct marketers, which can tailor their sales pitch to a particular demographic and, therefore, increase the likelihood of making a sale.
There are distinct categories of consumers, each of which needs to be addressed in a different way.
Ukip had undertaken a survey on why people wanted to leave the E.U. or not, and they also had membership data. So we were able to build personas out of that. That was work that would normally be paid for.
