I still just like everybody else need to meet quotas with my spins, with my buzz and make my way into the office. It has to be undeniable; the world has to know about you before Jay-Z makes a call.
If you're not controversial, you'll never break through the din of all the commentary.
If you want customers to hear about you, make something worth talking about.
I think every promoter's job is to pump their athletes up. Like, you see, Dana White did it all the time with branding people: all of a sudden, they're the best thing since sliced bread, just because that's the promoter's job.
The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
I think, it's so difficult to create a buzz anywhere, whether it be online, the streets, radio, anywhere, that if you are able to create a buzz somewhere, it definitely means something.
Thousands of books are published every year in India, and it's becoming more difficult to stand out and get people to buy the books. The only way to get people notice the book is to create a buzz much before it's released.
I was going to have an opening statement, but I decided that what I was going to say I wanted to get a lot of attention, so I'm going to wait and leak it.
