Content Migration Quotes

But there's a bigger trend I'm seeing: people who used to enjoy blogging their lives are now moving to Twitter.

When the Internet came along, at first it was just a medium for moving text around - books first, then pictures, finally video. Each time the bandwidth expanded, so did the capabilities of the medium, and each time it happened, the Internet cannibalized preexisting formats. And each time, those formats had to adapt. Or die.

I've been doing this since 2011, when I started on Instagram. Building my presence on there was important to my brand, but I wanted to take my audience to other platforms, so I then crossed over to Twitter second, then YouTube third. It wasn't until I made my fourth crossover to a different platform that I went to Vine.

I had been reading magazines a lot, and I love magazines, and so I was always asking myself why is it that these gorgeous articles just don't translate well to the web? Presentation was one aspect of it.

As soon as you've written it, you're thinking about how it can move into different mediums.

A lot of influencers who have made the pivot to publishing, they tend to be ghostwritten, they tend to be younger. It's a little bit of an uphill battle by nature of coming from YouTube.

Moving from radio to television, you can take most of the words with you.

Hosting and surfacing legacy media content isn't all about YouTube trying to abandon its core, it's about inviting a broader variety of viewers to the platform.

It's funny, the old media idea is very segmented, like "this is my territory and this is yours." But media is changing. You're at a point now where people can start to move into different forms.

That's the great thing about incubating something on the web: you have the potential to go to other platforms. Every single platform has a different audience that you find.

I only started uploading on YouTube because I was having trouble one day uploading a video on my blog.

I believe in books. I believe more in 'cross-media' - how characters are adapting across mediums.