Buyer Psychology Quotes

When you give people too many choices it makes them hesitate and not buy stuff.

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.

I suppose that one of the psychological principles of advertising is to so hammer the name of your product into the mind of the timid buyer that when he is confronted with a brusk demand for an order he can't think of anything else to say, whether he wants it or not.

The idea of selling is a projection that people create about people that is more of a reflection of who they are than what is actually happening in front of them with the artist.

Buyers decide in the first eight seconds of seeing a home if they're interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds.

It is a myth that art has to be sold. It is not like stocking a grocery store where people fill a pushcart. Art is a product that has no apparent need. The salesperson builds the need in the mind of the buyer.

Smart art galleries know it's not the words on paper but the emotion in the piece that makes clients pull out the credit card or check book. The gallery's number one concern is will this stuff sell? What your bio, artist's statement or resume articulates will be of no help if you don't make art that connects with buyers.

If people know they're being sold to, you can celebrate the sell.

It was easier to sell a painting that was not for sale.

I think that one of the greatest perspectives that I have, from being a buyer for my whole career until I became a producer, is that I have a pretty good understanding of the buyer's mentality.

When buyers see the pride of ownership - when they come in, and they're impressed by how clean the place is - they can picture their kids playing on the floor. They can picture the family sitting around the table. When they can picture their own family in that space, instantly you grab them, and they'll pay more money, too.