Brand Rivalry Quotes

You never see Coke and Pepsi doing attacks to each other. It would depress the product category of soft drinks.

A lot of the things I did - it's not going to sound anything but egotistical - if I'm lucky and I did the right thing, they will be at Zara way before I can get them in the store, and I don't like that.

As a journalist, I cannot help imagining with excitement a new era with a face-off between Hedi Slimane at YSL and Raf Simons at Dior - a magnificent battle of style and wills to echo the Armani/Versace, Gucci/Prada or even Chanel/Schiaparelli face-offs of earlier years. But I remind myself that this is not a game of chess.

I run all the brands like cousins. You want your cousins to do well, but you want to do better. All of our brands want to win, but we certainly want to fight fair and coordinate as much as we can behind the scenes. But to the consumer, we want to offer the broadest, most competitive set of products that we can.

Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore.

Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's.

When I started at Puma, you had a restaurant that was a Puma restaurant, an Adidas restaurant, a bakery. The town was literally divided. If you were working for the wrong company, you wouldn't be served any food; you couldn't buy anything. So it was kind of an odd experience.

Titleist has offered me a big contract not to play its balls.

It's hard to predict what will happen with two brands in a market. Sometimes they will behave in a gentlemanly way, and sometimes they'll pound each other. I know of no way to predict whether they'll compete moderately or to the death. If you could figure it out, you could make a lot of money.

There are good things I see on Samsung phones that I wish were in my iPhone. I wish Apple would use them and could use them, and I don't know if Samsung would stop us.

It looks like Armani and Cartier went to war.

There are some people who are Burger King people, and there are some people who are McDonald's people.

Red Bull is an energy drinks company operating a team in F1, of course it doesn't sit particularly well when you are competing against iconic brands like Ferrari and Mercedes. We are happy to be perceived as a bit of a maverick.

'Raw' wants to be the better brand; 'SmackDown' wants to be the better brand. A bunch of alphas on both brands.

Arguments over grammar and style are often as fierce as those over IBM versus Mac, and as fruitless as Coke versus Pepsi and boxers versus briefs.