Amplified Impact Quotes

When you combine ignorance and leverage, you get some pretty interesting results.

We need critical mass. We need people, not just one or two. We need a lot of them.

A lone voice isn't as important as a collective voice.

When people come together in large numbers they become aware of their strength.

I'm psyched-up when I do radio. I can reach hundreds of thousands of people in a market. And way psyched-up when I'm on television. For people not to take it seriously is foolish.

Journalists don't have audiences - they have publics who can respond instantly and globally, positively or negatively, with a great deal more power than the traditional letters to the editor could wield.

If Hollywood stars speak out, so do all sorts of other people. Now Hollywood stars can get a better hearing.

A crowd is always impressed by the sum of its own number.

With four people you can create one very strong kind of energy, but if you can get 65 people working together, and swinging together, that's a whole other kind of energy.

When you have unity, I think it squares the reach or power of the work.

Harmony is when the sum is greater than the parts. A happy exaggeration.

A small number of people can make a lot of noise.

We use the web to help people organize in the flesh, and then we take the images of those events and put them back on the web to make them add up to more than the sum of their parts.

You get very comfortable doing the open mic circuit, turning up to the same places and playing to 20 people. In that situation, it won't matter if you aren't great on that night because no one will really remember who you are. Then suddenly you are doing rooms to 400 people and you have to up your game.