Roger Martin Quotes


You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk but to increase the odds of success.


Citations

Martin, Roger L. "The Big Lie of Strategic Planning." Harvard Business Review, vol. 92, no. 1/2, Jan.-Feb. 2014, pp. 78-84.

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  • Born: January 21, 1941
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Roger Martin is chair to the Board of Trustees, Population Matters (formerly the Optimum Population Trust) and President of the Somerset Branch, Campaign to Protect Rural England.