strategic choice Quotes

People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.

You want to win the wars you fight. That’s why you have to pick your wars carefully.

Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.

Sometimes you have to take a draw.

Strategy is choice. Strategy means saying no to certain kinds of things.

New York came after me aggressively and that's what sealed the deal.

You can be invincible, if you enter into no contest in which it is not in your power to conquer.

We have to make a really cold judgement. Would the consequence of civil war be more devastating than the consequences of staying the course?.

I have to do a better job of picking the spots where I want to attack and picking the right moment when I need to attack.

Whatever the dangers of the action we take, the dangers of inaction are far, far greater.

The notion that our only strategic choice is MAD (mutually assured destruction)—which means nothing less than an unstable pact to commit instant and total mutual suicide in the event of war—is irrational, immoral and unnecessary.

You know, you pick and choose your battles.

If decisions were a choice between alternatives, decisions would come easy. Decision is the selection and formulation of alternatives.

War is often about making the least-worst decision. The same could be said about politics. But the stakes are higher in war, when the commander-in-chief is called upon to defend the nation.

My smartest move was joining Google. It wasn't obvious at the time that it would be a good decision. A lot of people, many of my friends, advised me against it.

The draft is like game day on a 3rd-and-5. You have a lot of plays you can choose from. You go with your gut, pick and play and hope it works.

One must say no to some opportunities to open the possibilities of others.

I think our relationship with Epic had run its natural course, and it happened to coincide with the fulfillment of our contract. We decided not to resign with them.

As I've said, in 2007, we're free to go and we'll just have to do what's best for the business.

I made a better decision in choosing my team. Sure, I had a bigger choice of players to choose from - but I couldn't have asked for a harder working group of players who did an incredible job.

I had the opportunity to go with some other teams. But I didn't consider those teams to be contenders, and I was right.

I'm going to pick the team I believe will win, regardless of where we are.

Removing Saddam Hussein was the right decision early in my presidency, it is the right decision now, and it will be the right decision ever.

I think it is very important to learn to say 'No.' I think it is sometimes important for brands or the creative director to learn to say, 'This might be on trend, but it is not right for us.'

The theoretical fruits of deliberate oversimplification through idealization are not to be denied... Reality in all its messy particularity is too complicated to theorize about, taken straight. The issue is, rather (since every idealization is a strategic choice), which idealizations might really shed some light... which will just land us... diverting fairy tales.