Paul Arden Quotes


You need to aim beyond what you are capable of. You must develop a complete disregard for where your abilities end. Try to do things that you're incapable of... If you think you're incapable of running a company, make that your aim... Make your vision of where you want to be a reality. Nothing is impossible.


Citations

Arden, Paul. It's Not How Good You Are, It's How Good You Want to Be. Phaidon Press, 2003, pp. 12-13.

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  • Born: April 7, 1940
  • Died: April 2, 2008
  • Nationality: American
  • Profession: Author

Paul Arden was a creative director of Saatchi and Saatchi and an author of several books on advertising and motivation, including Whatever You Think, Think The Opposite and It's Not How Good You Are, It's How Good You Want To Be.