Howard Schultz Quotes

You can never set the bar too high.

I like to set goals that seem impossible.

If you set your goals ridiculously high and it's a failure, you will fail above everyone else's success.

You have to raise the bar. Give yourself a challenge. Ask yourself, 'How can one make the impossible materialise?'

Reach for the stars.

If you strive for the moon, maybe you'll get over the fence.

I'm always wanting to do the impossible.

What would you do if you knew you could not fail?

You need to aim beyond what you are capable of. You must develop a complete disregard for where your abilities end. Try to do things that you're incapable of... If you think you're incapable of running a company, make that your aim... Make your vision of where you want to be a reality. Nothing is impossible.

Have a vision. It is the ability to see the invisible. If you can see the invisible, you can achieve the impossible.

Attempt the impossible in order to improve your work.

My greatest mistake is that my dreams were too small.

If you're going to set an ambition, set it high.

Expectations don't scare me because I have worked towards them. I want people to expect better things from me with every film. I never want to be in a position where they don't expect anything from me. I want to be in a position where if they are expecting sun from me, at least I will be able to reach the moon.

We must always set the bar high, otherwise we do not progress.

Go further than you planned. Ask for the moon: you will be surprised how often you get it

You can do bigger and bigger things. For what?

Let your dreams outgrow the shoes of your expectations.

I've always believed the greater danger is not aiming too high, but too low, settling for a bogey rather than shooting for an eagle.

The hand cannot reach higher than does the heart.

You should set goals beyond your reach so you always have something to live for.

This has always been a motto of mine: Attempt the impossible in order to improve your work.

Set your heights more than what you see around you, see beyond.

I think back and marvel that my ambitions were so small.

There's nothing wrong with shooting for the stars.