Alec Berg Quotes

I kind of 'code-sketch,' where I get started with a project by actually writing the code for it and getting something up on the screen. Then I play around with it and see if it's any fun and change the parts that aren't.

Being an app developer isn't at all like working at Apple. There is this huge haystack of apps, and even a very shiny needle can get lost in that haystack.

Software is a great combination between artistry and engineering.

I like writing code. I like building product. I like making things that people like.

I enjoy evangelizing Java. In my heart of hearts, I'm an engineer, and what makes me happy is building something that works and having someone use it. That's cool.

I started to write a new editor not too long ago and had it about half done after two days.

Before I became a game designer, I was a software engineer.

Let us change our traditional attitude to the construction of programs. Instead of imagining that our main task is to instruct a computer what to do, let us concentrate rather on explaining to human beings what we want a computer to do.

Our approach to making games is to find the fun first and then use the technology to enhance the fun.

Many days I don't write any code at all, and some days I spend all day writing code.

'What is the use of a book', thought Alice, 'without pictures or conversations?'

A Web site that promotes flow is like a gourmet meal. You start off with the appetizers, move on to the salads and entrees, and build toward dessert. Unfortunately, most sites are built like a cafeteria. You pick whatever you want. That sounds good at first, but soon it doesn't matter what you choose to do. Everything is bland and the same.

I had almost rewritten all of the display code for windows, and that was when I gave up.

For many people, when they come to Twitter, the language is opaque. We need to push the scaffolding to the background and bring the content forward. The media, the photos, the videos.

Most photo apps before asked something of the users. They said, 'You produce, act, and perform.' 'Instagram' said, 'Let us take care of the secret sauce.'

A lot of people assume that creating software is purely a solitary activity where you sit in an office with the door closed all day and write lots of code.

We constantly push the edge on technology. But for us, technology needs to be fun.

I'm a designer, but I rely on programmers to bring my ideas to life. By learning to code myself, I think I can make things easier for all of us. Similarly, I want to be able to build things on my own without having to bother a programmer.

Don't define the game by the list of the features. Define it by the experience you want to have.

I would play games long enough to discover what games were doing and how they were doing it. And then I'd spend the rest of my time building.

When we considered what to do with the graphics capability of the Wii, we put more attention and focus on the ability to create new experiences rather than the quality of the graphics.

I would never be able to work on a photo-sharing app or 'Internet startup XYZ.'

I think all of the great developers start not with the intent to make money, but with the intent to make something fun that's in their passion zone.

I knew a bit about the capabilities of HTML5 and have always had a preoccupation with technology. I wanted to delve deeper, to see what else it could do. The technology becomes the palette that you make the artwork with, your palette and your paint.

Listening, Testing, Coding, Designing. That's all there is to software. Anyone who tells you different is selling something.