Brad Parscale Quotes

In every election in American history both parties have their cliches. The party that has the cliches that ring true wins.

If you're a politician and all you care about is staying in office, you're worried about a small group of voters in your district who vote in the primary. If you're a corporation, you need to be much more in synch with public opinion, because you're appealing to people across the spectrum. Ironically, a lot of corporations have to be far more democratic than democratically elected officials.

We don't win or lose elections because of [party] rules.

People try to identify who is the most likely person to turn out, and what we did is that we changed who turns out. And that changes the whole electorate.

The polls tell us something, but they don't tell us everything. They don't tell us how people are going to show up on Election Day.

The midterms are a chance for people to vote out those they believe are failing to address the concerns of citizens.

There's always that tension between policy and personality in politics, and as voters, we have that, too: we all vote on issues, but we also vote on whether we like the people who are put forward.

I think you have to be careful. You have to know exactly what is going to resonate with voters. And you can't get ahead of that. You have to be very careful with your approach.

This whole notion that all African-Americans are not going to vote for Obama is not necessarily true. I believe a third would vote for me, based on my own anecdotal feedback. Not vote for me because I'm black but because of my policies.

Everybody expects that their vote's going to count.

Black Fergusonians have shown that they will vote when they have something to vote for and know that their vote will count. Seventy-six percent of them turned out in November 2012, when Missouri was a key swing state for Barack Obama's reelection.

It is not through any combinations of politicians that the outcome of an electoral campaign is decided.

We will not lose this election for lack of money.

Frankly, I thought we would have lost the House by now.

The way people imagine their political leaders is, like it or not, an important factor in how they decide to vote and, indeed, whether they vote at all.

Competition for votes sends parties in a two-party system toward the center.

Presidential elections are always pocketbook elections.

The people who vote in the primaries are at the ideological edge of their party.

Our government rests in public opinion. Whoever can change public opinion can change the government practically just so much.

Predicting voter turnout is not hard, it’s impossible.

I have never seen a poll elect anyone

The tactics and strategy of every Presidential election campaign is most influenced by the previous Presidential election.

One lesson is that if you want to predict voter turnout, you should ask whether at least one candidate is attracting high levels of enthusiasm - not whether the stakes are high, or even perceived to be high. That fits the historical pattern.

It's not opinion polls that determine the outcome of elections, it's votes in ballot boxes.

If you don't register to vote, politicians don't really care about you: politicians aren't really caring about what you have to say, what you have to do, anything.