Brad Parscale Quotes

One of the enduring myths of campaign analysis is that you can actually count the number of 'undecided' voters by asking voters if they are undecided or not. Sometimes, significant numbers of voters actually change their minds.

The larger percentage of people you have registered, the larger percentage of people you will have voting.

People try to identify who is the most likely person to turn out, and what we did is that we changed who turns out. And that changes the whole electorate.

They want everybody to vote. I don't want everybody to vote. . . . As a matter of fact, our leverage in the elections quite candidly goes up as the voting populace goes down.

Voters memories will fade some.

Registering people to vote is not partisan activity.

In terms of the ability to go out and win - this is why you have campaigns. You go out, and you take your issues to voters, and you put them out there, and people respond, or they don't.

Campaigns fail if they waste resources courting voters who are unpersuadable or already persuaded. Their most urgent task is to find and persuade the few voters who are genuinely undecided and the larger number who are favorably disposed but need a push to actually vote.

Every vote counts and we must count every vote.

I don’t think as a general matter we should be encouraging people who don’t know anything about what they’re voting for to vote. That’s what Democrats do. Republicans shouldn’t follow suit on that.

It's about going to where your voters are.

A lot of times, elections are lost, and the hope of the public is lost because they don't turn out.

We have to continue to raise awareness as the Voting Rights Caucus... make sure people call into their state legislators. Let us know that they've decided they weren't going to vote because they heard it was a hassle.

I'm well aware of the dynamics of turnout and measuring enthusiasm and identifying and turning out voters. That's something I'm cognizant of in running a successful campaign.

That's the trouble with trying to influence an undecided voter. First you have to find one.

The fact is that we as a party at the Republican National Committee registered 3.4 million new voters in the past two years and brought them into the political process. The president won by 3.5 million votes.

If everybody that voted in 2008 shows up in 2010, we will win this election. We will win this election.

Calling out people for not voting, what experts term 'public shaming,' can prod someone to cast a ballot.

Polling in a general election is pretty accurate, because turnout is usually high.

According to the U.S. Census, the most common reason people give for not voting is that they were too busy or had conflicting work or school schedules.

My focus as part of the leadership is to keep talking about the independent voters, independent voters - how do we get the independent voters back?

Listen, we're going to have to fight for every vote.

It takes ground activity to stimulate that Black vote.

Surely, if we can land a spaceship on Mars, we can certainly put a voter ID card in the hand of every eligible voter.

I have been overwhelmed by the response that I have received on the doorstep during this campaign.