Jay Roach Quotes

There's people who actually have a whole science devoted to what makes a sticky meme and that idea of that question of why some ideas about how civilizations work catch on and others don't.

I'm convinced that ideas and behaviors and new products move through a population very much like a disease does.

I was always fascinated with the way that things pop on the Internet - the ways you build communities and create little stories and ideas that people play around with and send back to you.

Ideas that spread win.

People who can spread ideas regardless of what those ideas are, win.

A meme (rhymes with dream) is a unit of information (a catchphrase, a concept, a tune, a notion of fashion, philosophy or politics) that leaps from brain to brain. Memes compete with one another for replication, and are passed down through a population much the same way genes pass through a species. Potent memes can change minds, alter behavior, catalyze collective mindshifts and transform cultures. Which is why meme warfare has become the geopolitical battle of our information age. Whoever has the memes has the power.

Ideas and products and messages and behaviors spread just like viruses do.

When we think of memetic culture, it is the 'sausage factory' of the old days.

Pure truth cannot be assimilated by the crowd; it must be communicated by contagion.

Successful cult memes induce intense social interaction behaviour between cult members. This trips the attention detectors.

In the original introduction to the word meme in the last chapter of 'The Selfish Gene,' I did actually use the metaphor of a 'virus.' So when anybody talks about something going viral on the Internet, that is exactly what a meme is, and it looks as though the word has been appropriated for a subset of that.

I discovered that funny animal pictures - memes - would get a lot of likes and shares.

We're not alt-right, and we're not old-school, National-Review-boring Right - we're aggressive. We're in a meme world - we're in a world where you have to be catchy, punchy.

The myth-making machine is the mimetic contagion that disappears behind the myth it generates.

The Internet now is completely full of memes, and it's interesting, the idea that instead of having a sign crotched on your door or a magnet on your fridge saying whatever cliches and bon mots, pictures laid out with some text are passed around and move really fast.

I don't even know what memes are, I'm, like, an old person, so I don't really know what a meme is.

People don't realize how much they are in the grip of ideas. We live among ideas much more than we live in nature.

When ideas are communicated effectively, people follow and change.

Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.

There's no such thing as good ideas and bad ideas. There are only your own ideas and other people's. If you want someone to like your idea, tell him he said it first last week and you just remembered it.

We are all susceptible to the pull of viral ideas. Like mass hysteria. Or a tune that gets into your head that you keep humming all day until you spread it to someone else. Jokes. Urban legends. Crackpot religions. Marxism. No matter how smart we get, there is always this deep irrational part that makes us potential hosts for self-replicating information.

The Future belongs to those who can spread ideas.

People adopt ideas when social, personal and financial trends intersect-a confluence that may seem random but usually happens 'by design.

Often an idea has impact far larger than the person who originated it.

Generosity could be as contagious as the zombie plague as long as enough people were willing to be carriers.