Kalle Lasn Quotes


A meme (rhymes with dream) is a unit of information (a catchphrase, a concept, a tune, a notion of fashion, philosophy or politics) that leaps from brain to brain. Memes compete with one another for replication, and are passed down through a population much the same way genes pass through a species. Potent memes can change minds, alter behavior, catalyze collective mindshifts and transform cultures. Which is why meme warfare has become the geopolitical battle of our information age. Whoever has the memes has the power.


Citations

Lasn, Kalle. Culture Jam: The Uncooling of America. Eagle Brook, 1999, p. 123.

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Kalle Lasn
Kalle Lasn
  • Born: March 24, 1942
  • Nationality:
  • Profession: Co-founder Adbusters Media Foundation

Kalle Lasn (Estonian pronunciation: [ˈkɑlˑɛ ˈlɑsn̥]) is an Estonian-Canadian film maker, author, magazine editor, and activist. Near the end of World War II, his family fled Estonia and Lasn spent some time in a German refugee camp. At age seven he was resettled in Australia with his family, where he grew up and remained until the late 1960s, attending school in Canberra. In the late 1960s, he founded a market research company in Tokyo, and in 1970, moved to Vancouver, British Columbia, Canada. Over the course of twenty years, he produced documentaries for PBS and Canada’s National Film Board. He currently resides in Vancouver, British Columbia.