John Gerzema Quotes
While leaders spend considerable time and effort trying to envision markets and pushing out innovation, empathy can often generate simple, yet breakthrough ideas.
Gerzema, John, and Michael D'Antonio. The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future. Jossey-Bass, 2013.
This practice credited to the Americans in WWII while the German’s waited for instructions, was not an American invention. It appears to have originated with one of the greatest of the Russian military leaders.
John Gerzema is an American CEO and columnist who focuses on social sciences and the impact of leadership ethics and corporate culture on consumer behavior and financial performance. He has a particular focus on female leadership traits and competencies in modern-day leadership. He is CEO of Harris Insights & Analytics, a public opinion, market research and strategy firms known widely for The Harris Poll. Previously, he was chairman and CEO of WPP Group's BAV Consulting, overseeing the BrandAsset Valuator, a consumer and brand survey. He was named one of the Top 100 Thought Leaders in Trustworthy Behavior 2014 by Trust Across America and was one of Forbes’ Must-Follow Marketing Minds on Twitter 2014.