Richard Branson Quotes

I use doodling for a variety of reasons: I use it to get clarity around a concept, I use it to relax, I use it to communicate ideas with others and get their refinement of them, I use it to map complex systems for companies, I use it to run innovation games for business, I use it to get insight on something puzzling me.

There is nothing easier than lopping off heads and nothing harder than developing ideas.

For me writing is foremost a mode of thinking and when it works well, an act of discovery

I'm not a craftsman of graphics or art or film. I'm more of an idea generator and manufacturer.

If I have learned anything as a scientist, it is that one should not make things complicated when a simple explanation will do.

They are deceptively simple. I admit that. But for me, all my life I try to simplify things. As a child in school, things were very hard for me to understand often, and I developed a knack, I think. I developed a process to simplify things so I would understand them.

If you're willing to put two thoughts into a picture then you're already ahead of the game.

I am a firm believer that if you can explain it to a kid, you're on the right track.

Everything should be made as simple as possible, but not simpler.

It's so easy to make things complicated in business.

Creativity has more to do with the elimination of the inessential than with inventing something new.

No matter how complicated a problem is, it usually can be reduced to a simple, comprehensible form which is often the best solution.

Good and bad ideas both come from the same fountain of speculation and experiment.

One rule of invention: before you can invent it, you have to imagine it.

Every situation, no matter how complex it initially looks, is exceedingly simple.

I'll stop when I run out of ideas.

I always start out with an idea, even a boring idea, that becomes a question I don't have answers to.

When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions.

Clarity is the most important thing to me - in thinking - and so I try in the books to be as clear as possible.

To think is not enough, you must think of something.

Complexity has and will maintain a strong fascination for many people. It is true that we live in a complex world and strive to solve inherently complex problems, which often do require complex mechanisms. However, this should not diminish our desire for elegant solutions, which convince by their clarity and effectiveness. Simple, elegant solutions are more effective, but they are harder to find than complex ones, and they require more time, which we too often believe to be unaffordable

Think only what is right there, what is right under your nose to do. It's such a simple thing - that's why people can't do it.

There is no problem so complicated that you can't find a very simple answer to it if you look at it right.

The trick to having good ideas is not to sit around in glorious isolation and try to think big thoughts. The trick is to get more parts on the table.

Do not think too deeply about these things - gradually they will become clearer to you