Simon Sinek Quotes
When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from.
Topics
Rationalization
Behavioral Control, Behaviorial Shaping, Behavioral Conditioning
The Brain
Intuition
Rational Thinking
Emotional Intelligence
Subconscious Mind
Behavioral Change
Cognitive Processing
Effective Communication
Emotional Decision Making
Inner Dialogue
Intuitive Decision
Nonverbal Cues
Decision-Making
Citations
Sinek, Simon. Start with Why: How Great Leaders Inspire Everyone to Take Action. Portfolio, 2009, p. 58.
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Simon Oliver Sinek is a British-American author and inspirational speaker. He is the author of five books, including Start With Why (2009) and The Infinite Game (2019).