Simon Sinek Quotes


When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from.


Citations

Sinek, Simon. Start with Why: How Great Leaders Inspire Everyone to Take Action. Portfolio, 2009, p. 58.

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Simon Sinek
Simon Sinek
  • Born: October 9, 1973
  • Nationality: English
  • Profession: Author

Simon Oliver Sinek is a British-American author and inspirational speaker. He is the author of five books, including Start With Why (2009) and The Infinite Game (2019).