Bobby Kotick Quotes
When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over it that said 'Activision Takeover Defense Fund.' Activision was making games based on passion and gut instinct. We needed to develop games based on P&L statements and what was going to sell.
Citations
Chafkin, Max. "The Villain of Video Games." Fast Company, Mansueto Ventures, 12 Dec. 2011.
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Robert A. Kotick (born 1963) is an American businessman who currently serves as the chief executive officer since he co-founded the organization in 2009.