Howard Schultz Quotes

Before it became a ubiquitous part of urban life, Starbucks was, in most American cities, a radically new idea.

I'm obsessed with Starbucks seasonal flavors. I love their seasonal cups. I love their pumpkin-flavored coffee. I love that. I absolutely love, love, love Starbucks seasonal everything.

When it comes to Starbucks, I take every threat very personally.

I came here in 1974 to do a play, and then I went to L.A. I really like living in America. I feel more at home here than anywhere else.

When I first started going to Portland, people told me about Stumptown. They were like 'Oh, it's the best coffee,' and I thought, 'How good could it really be?' I'm like, 'Sure, great, uh... I'd love to see it.' But then when I went, it truly, I am not kidding, is the best coffee I have ever had.

London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe.

The coffee shop is a great New York institution, but it has terrible coffee. And the more traditional coffee shops are trying to catch up with more sophisticated coffee drinkers.

Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.

Even though I live in America more, I feel like when I go to Adelaide, that's when I get to go home.

I have two much-beloved stovetop espresso pots at home, plus a couple French presses I couldn't resist buying because they were so pretty. If I had to imbibe at Starbucks, I'd want a mocha with an extra shot.

I'm actually like a hole-in-the-wall coffee shop kind of guy. So I love the local shops that are kind of like one-off chains in Los Angeles, and I usually get a soy flat white.

I've always thought legal addictions are a great way to create a business. Starbucks is a wonderful example.

Americans are making coffee a bigger part of their lives, expanding attitudes and behaviors that are driving new levels of consumption.

I love Starbucks. Maybe that's a bit sad. But I definitely need my caffeine. It's what gets me out of bed in the morning.

Unfortunately I don't live by a Target now, so I just go to a regular Starbucks as opposed to a Starbucks nested inside a Target, which is my ideal situation. That works out for me. I like that white noise, those interruptions, and the people around me.

Before Starbucks, there wasn't as much of a coffeehouse routine; we generally drank really cruddy diner coffee.

I prefer to make my own coffee at home because I love the experience of measuring out the beans and finding the right grind setting, messing with water amounts, etc. It's truly an art form, and I'm obsessed with it. In L.A., I love Blue Bottle and Intelligentsia and used to hang at Bru in Los Feliz.

The modern mocha is a bittersweet concoction of imperialism, genocide, invention, and consumerism served with whipped cream on top

The coffee shop played a big role in Vienna of 1900. Rents were sky high, housing was difficult to come by, your apartment probably wasn't heated, and so you went to the coffee shop. You went to the coffee shop because it was warm, because it was great Viennese coffee, and you went for the conversation and the company.

Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.

America was my home for a very long time, and it's a fascinating, pioneering country that many people look to. In the recent past it hasn't been doing very well, but there's a great new hope now with the election of Obama. America took a very big leap there and proved that it still has the edge as far as being able to do things many other countries may find difficult.

I was just thrown out of the barista parlor. Came to close to the Slayer. Amazing place!

Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call "the third place" ... a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had.

Why can't we for once have a meeting in Starbucks?

I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third space. It's not work, it's not home. That's one of the engines of its spread. But at the same time he was doing that, he bet the farm to open more and more stores in any given town, and making it ubiquitous made it much easier to say to your friend, I'll meet you at Starbucks.