John Rocha Quotes

My designs are meant to attract the hand as well as the eye.

When I design, I think about the desire someone might have for it and why. I want them to fall in love with it.

Attractive things work better.

I don't think there is anybody who's watching television right now who wants to see something because it looks good rather than feel something because it feels right or familiar or new or whatever.

With everything that I design, from a church to a plate to skyscraper to a spoon. I am always thinking about voluptuous volumes and spaces.

I think it's really important to design things with a kind of personality.

Form follows beauty.

When making a film, if I feel nothing in my body, I can't work. I have to touch. I have to feel. I never stop touching.

A composer knows that music is written by human beings for human beings and that music is a continuation of life, not something separated from it.

Now I need to take a piece of wood and make it sound like the railroad track, but I also had to make it beautiful and lovable so that a person playing it would think of it in terms of his mistress, a bartender, his wife, a good psychiatrist - whatever.

I can't speak for readers in general, but personally I like to read stories behind which there is some truth, something real and above all, something emotional. I don't like to read essays on literature; I don't like to read critical or rational or impersonal or cold disquisitions on subjects.

I try to make songs visual and tactile to kind of put you into the action.

My ambition with 'Redoubtable' was to make a film that would be aesthetically pleasing, charming, and touching.

The most beautiful products or the most elegant or seductive products, in my mind, are those that tell a story of a process.

The very best design, I feel, is that which resonates so deeply that people can't help but discover something within themselves when they see it.

It's so easy to call something a Jewish story or a gay story or a woman's story. Aesthetically, if a story is not universal, it has failed. Your obligation is to the story. One rule creatively, and emotionally, is its universality.

User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.

Tone is always such an important thing, and that's achieved through a multitude of people. It comes through the writing, it comes through the way it's shot, and it comes through the production design and the sound design.

Art is mind and heart and touch as much and more than it is mere instrument, technique - without which however it cannot exist at all.

While he writes, I feel as if he is drawing me; or not drawing me, drawing on me - drawing on my skin - not with the pencil he is using, but with an old-fashioned goose pen, and not with the quill end but with the feather end. As if hundreds of butterflies have settled all over my face, and are softly opening and closing their wings.

I gotta be dope first. I gotta be appealing to your senses, and to what you like first. Then the message happens. Then you relate to the message.

Expression, sentiment, truth to nature, are essential: but all those are not enough. I never care to look at a picture again, if it be ill composed; and if well composed I can hardly leave off looking at it.

It's far easier to write why something is terrible than why it's good. If you're reviewing a film and you decide "This is a movie I don't like," basically you can take every element of the film and find the obvious flaw, or argue that it seems ridiculous, or like a parody of itself, or that it's not as good as something similar that was done in a previous film. What's hard to do is describe why you like something. Because ultimately, the reason things move people is very amorphous. You can be cerebral about things you hate, but most of the things you like tend to be very emotive.

I find color schemes that I just like and that just feel right.

Sense will always have attractions for me.