Jodi Benson Quotes

The keys to brand success are self-definition, transparency, authenticity and accountability.

We work with every one of them to see if their character wouldn't say a certain thing or if something is worded awkwardly - we work with them to rectify that.

I think if characters change too much, it's unrealistic; their whole fabric of who they are as a person doesn't just disappear.

I think the key is that you come out with products which are embracing and true to the brand.

Every day, you always have to be cognizant of your brand. I know it can cost you [future] money, but there are a lot of things more important than money that affect your brand.

A soup manufacturer uses the same colors and design on every label to catch the consumer's eye and assure her that she's getting brand-name quality, whether she's buying bean soup or corn chowder or cream of tomato.

Type is your brand.

Massimo Vignelli designed a timeless, elegant, and powerful identity for American Airlines.

I wanted all my stores to be the same, to offer the same customer experience, whether I was there or not.

Authenticity in branding requires a step by step, measured methodology that doesn't veer from a brand's key identity.

It's easy to get wrapped up in the season-to-season business, but to have real longevity in this field, you've got to always maintain your point of view and what makes your brand unique. Your business is always going to have ups and downs, but there needs to be a certain consistency.

A coherent typeface is an essential part of a coherent branding strategy.

Sometimes as writers, we try and put narrative development above character development. We try to move our characters around like chess pieces that do our bidding. The problem with that is sometimes the characters do things they shouldn't do. Things that are inorganic.

I would never, for the sake of the story or a twist, have a character do something that they just wouldn't do. I really couldn't. I'd rather miss out on the twist.

We don't come up with product names like 'Cookie Sugar a la Mode.' We made a commitment that our brand is straightforward.

I can't mix different sports brands together. I would never go to the gym wearing a Nike sweatshirt and Adidas shoes.

I truly believe there's all the Deadpools that have existed, and there's Ryan Reynolds' Deadpool, who is now the Deadpool for the world. He owns that voice.

The minute you can be predicted, as a brand, you've got a problem.

After my first fashion week, there were so many brands approaching us, and we said 'No' 90 per cent of the time. We didn't care about making a lot of money - it seemed so short term. We've always wanted to create something bigger.

All the talented and smart actors, they get it: as soon as it comes out of their mouth, they know if it's right or wrong. If the writing has a particular voice, they get it, and they can hit it.

I'm not going to change myself because I think it'll make somebody like me more. And in terms of being a business, I've found that when you're always in the people-pleasing mode, that's the easiest way to lose control of your brand's DNA. I want to sit across from someone who's authentically who they are, even if they're not my personal cup of tea. It's still more comforting than being across from someone who's making moves to please other people!

I did meet Steve Wozniak on several occasions leading up to the filming of the movie. It wasn’t really written how he is. So the second I met him, it almost was a relief, because I was like, "OK, good, the real Steve Wozniak is like one of the least confrontational people you would ever meet in your entire life."

Well, one of the things we're supposed to be able to do as playwrights is write from a place of empathy, get into another character's shoes and experience things both mundane and tragic. And people don't - like me right now - people aren't necessarily the most eloquent when trying to express their emotions. I guess I feel as a playwright that those people deserve a voice, too, a voice that isn't so articulate that they themselves can no longer identify with it.

With Erin [from Paper Girls], I wanted to show what she might look like when she's 40, and I wanted it to feel authentic. In terms of inspiration I ended up using my wife for a lot of it. Just to kind of to give me almost an anchor so that I would be invested in making this character real.

To go from Jon Favreau for Iron Man 1 and 2 to Kenneth Branagh for Thor and the very different world of Thor, it's about how to adapt to Coulson in a different setting and a different world while, at the same time, still have him be a part of the same world.