Edward de Bono Quotes


What the joke displays is a switch in perception. This is important in changing the way we think.


Citations

de Bono, Edward. Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas. HarperBusiness, 1992, p. 54.

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It was only a short time before the public attitude of Americans on homosexual marriage went from hardly anyone approving to a majority of the public approving.


Edward de Bono
Edward de Bono
  • Born: May 19, 1933
  • Nationality: Maltese
  • Profession: Psychologist

Edward Charles Francis Publius de Bono is a Maltese physician, psychologist, author, inventor, philosopher and consultant. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the teaching of thinking as a subject in schools.