What the joke displays is a switch in perception. This is important in changing the way we think.
To learn is to change how you think.
It's rewarding to be able to change people's perceptions of reality, ... They just see their environment in a different way. They have a kind of different-colored glasses that they can see their world in. To me, that's really cool - when games can change you.
I may be alone in this, but I do sense the power of film, in that movies have the ability to literally change people's minds. That's pretty powerful stuff when you consider that.
There is nothing more powerful than a changed mind.
The most difficult thing is changing people's mindset.
I wouldn't say that I'm actually trying to cause chills in the audience, but certainly my goal is to, at the very least, effect a physiological response - at the most, to effect some sort of state change, ideally, in the audience.
It's a struggle for anybody to take their paradigms and set of beliefs and understandings and completely flip the script.