Theodore Levitt Quotes

It's important not to overstate the benefits of ideas. Quite frankly, I know it's kind of a romantic notion that you're just going to have this one brilliant idea and then everything is going to be great. But the fact is that coming up with an idea is the least important part of creating something great. It has to be the right idea and have good taste, but the execution and delivery are what's key.

Good ideas have no value because the world already has too many of them. The market rewards execution, not ideas.

I think having a great idea is vastly overrated. I know it sounds kind of crazy and counterintuitive. I don't think it matters what the idea is, almost. You need great execution.

I like to come up with new ideas and see them grow.

Ideas are of themselves extraordinarily valuable, but an idea is just an idea. Almost anyone can think up an idea. The thing that counts is developing it into a practical product.

Where ideas are concerned, America can be counted on to do one of two things: Take a good idea and run it completely into the ground, or take a bad idea and run it completely into the ground.

The value of an idea lies in the using of it.

A lot of the ideas for solving many of our problems are already in place, but ideas don’t travel.

I had ideas. A lot were good, but in many ways, I had no idea or experience about how to carry them out.

I've seen every idea. Ideas are irrelevant. You are judged on execution, and the number 1 way to prove that you can execute is by executing.

The people who are changing our world are starting from an idea and bringing it all the way through to finished product with the power of their intellect, training, tools and available products.

Coming up with ideas isn't hard. The real challenge is finding the time to actually build something and then finding a home for it.

Good ideas are a dime a dozen. It's what you do with them that counts.

As an entrepreneur, my problem was that I had too many ideas.

I've always been an idea person, so I've always been great at having ideas, just not having the resources to make them happen.

Ideas are commodity. Execution of them is not.

After the idea, there is plenty of time to learn the technology

Research: the distance between an idea and its realization.

I don't practice anything. I spend time looking over ideas and then just get out and do it.

The fact was I had the vision... I think everyone has... what we lack is the method.

To make ideas effective, we must be able to fire them off. We must put them into action.

Ideas are great arrows, but there has to be a bow.

To make an idea become a reality is a process that fascinates me; otherwise it stays just an idea.

Sometimes it's easy to have ideas, but somebody has to find a way to do it. Often those responsible for finding a way don't have the idea.

Ideas are a dime a dozen. People who implement them are priceless.