Jenji Kohan Quotes

Will the reader turn the page?

I get to show the reader the essence of the book without giving anything away.

That's the mark of a great storyteller, never to give away secrets in advance.

I write for the same reason I read: to find out what's going to happen.

For me, the writing process is the same as the reading process. I want to know what happens next.

I personally love a cliffhanger - I think it just extends the pleasure of viewing.

Long intros are cool because there's a little bit of anticipation, you know?

When I see an image in my head that compels me, where there's this mystery about what's going to happen next or could happen next, I'll be intrigued. There are so many scripts that you read, and you know exactly what's going to happen, and there aren't too many where you can't tell within the first 20 pages where it's going.

I want the reader to turn the page and keep on turning until the end.

I believe the most important thing you can do in any kind of novel is to make your reader want to go on with it and want to know what happens next.

We are all like Scheherazade's husband, in that we want to know what happens next.

Suspense is my thing. I think I am able to make people want to keep turning pages. They want to know what happens.

Plan for each episode to be a satisfying experience, but still leave the audience thinking, 'Oh, my God! Now what?'

Humor, for me, is really a gate of departure. It's a way of enticing a reader into a poem so that less funny things can take place later. It really is not an end in itself, but a means to an end.

I hate prologues because they're kind of gimmicks to suck you in.

To me, there's still nothing more thrilling than, every week, people getting to see another chapter in this story that you're telling.

I don't like twists. I don't get much out of them. If you know two cars are about to run into each other, you don't walk away and say, 'Oh, I know what's going to happen.' You watch.

Cliffhangers are a lot of fun, but I think they can be easily abused if you're not careful.

I was doing 'Homeland' and read the first two episodes, and all I wanted was episode three to know what would happen next.

The more films and TV shows I spoil for myself, the more I am convinced that truly interesting stories can't be ruined - the plot thickens with the viewing like a rich sauce.

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.

I'm not as clever as J.J. Abrams and those guys who fill it with all of these things for people to find.

If you want to shake a hand, if you want a story, I'll be more than happy to sit down with you and talk with you. It's what I love to do.

Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?

Everytime there's an NXT show, people are like, 'Oh, that's the greatest thing I've ever seen.' It's the greatest show on Earth. One of things that they have going for them is the fact they make you wait. They build to it properly. That's a good way to go at this.